Born and raised in the mid-south, William N. Cate earned degrees in both Business and Radio/TV Communications, and has over forty years' experience in the broadcast industry. He has owned all or part of twenty-eight radio stations in six states, Arkansas, Oklahoma, Missouri, Georgia, Florida and Texas.
In 1978, Cate joined the nation's largest media brokerage firm, Chapman Associates Inc., headquartered in Atlanta, GA, with eight regional offices across the country. Cate worked the southeastern U.S. as an Associate from its regional office in Tallahassee, FL. In 1985, he was elected President of Chapman, eventually moving its corporate headquarters from Atlanta to Washington, DC.
In 1991 Cate moved back to Arkansas, his home state, and established his own media brokerage practice in Little Rock, specializing in mid-south broadcast properties. In the early 2000’s, along with family partners he created a successful station group in northwestern Arkansas, River Valley Radio Group.
In 2014, Cate affiliated with and became a partner and director of Media Services Group, the nation’s premiere media brokerage firm, which has been responsible for more sales, appraisals and analysis of broadcast properties over the past decade than any of its competitors.
Cate was Secretary of the National Association of Media Brokers for two terms, and is a past president of the Arkansas Broadcasters' Association. He has been a guest speaker at many state broadcasters' conventions as well as guest lecturer at several college broadcasting schools. He was featured in the National Association of Broadcasters' video "How To Acquire a Broadcast Station." He has also contributed to articles published in Radio Business Report, The Pulse of Radio, Radio and Records, Tom Taylor’s NOW and Broadcasting Magazine.
In forty years of media brokerage Cate has completed hundreds of appraisals of Broadcast properties worth over two billion dollars, and has personally brokered and closed 182 transactions representing 253 radio and TV stations. Cate has testified in many court cases on valuations and his appraisals are considered to be a standard of the industry, used by individual owners, banks and broadcasting corporations, as well as the IRS.
Bill Cate and his wife Linda reside on Petit Jean Mountain in central Arkansas.